Orckestra announced today that it has partnered with Microsoft Dynamics to help retailers, grocers, and branded manufacturers realize the promise of Unified Commerce in the Cloud, which brings together technology-enabled retail functions to serve consumers where, when and how they desire. Attendees at “Retail's BIG Show,” the National Retail Federation’s flagship industry event held annually in New York City, will be able to see some of the results of this collaboration in the Microsoft booth (#2803) on the Expo floor.
“Unified Commerce is the next step beyond Omni-Channel Commerce in that it not only enables multiple channels but it does so on one platform, linking all customer interactions into one customer experience with a common data set,” said Louis Fournier, President and CEO of Orckestra.
This technology partnership with Dynamics allows Orckestra to offer a comprehensive, cloud-based solution that lets retailers link the digital experience across channels, including in the store, offering consumers a personalized and consistent journey. Leveraging Dynamics AX for Retail and Commerce’s industry-leading capabilities in Point of Sale and Commerce infrastructure and combining it with the Orckestra Commerce Cloud will provide retailers the ability to create connected commerce experiences that bring out the best of their presence online and offline.
“Orckestra’s Commerce Cloud offering provides traditional retailers with the latest digital commerce capabilities that help to level the playing field with online-only retailers,” said Ashvin Mathew, General Manager, Microsoft Business Solutions. “Built on Microsoft Azure, which offers customers security, scalability and native access to the broader Azure ecosystem, Orckestra’s offering nicely complements our own capabilities in the Unified Commerce space. We are thrilled that Orckestra will join us at NRF to show off these capabilities.”
Visitors at the Microsoft NRF booth will have the chance to see how the integration of these technologies, running in Azure, powers the retail convergence of online and in-store with a customer case featuring Sports Experts, a Canadian-based sporting goods retailer and Dynamics AX customer. Sports Experts recently implemented Orckestra Commerce Cloud to power their unified commerce and build digital shopping experiences in-store.
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